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VRI Americas
Website Redesign

This project consisted of both redesigning this enterprise website with bootstrap’s responsive framework and incorporating Google Tag Manager to track both quantitative data with tags like Google analytics and qualitative data with other 3rd party tags. Running these tags on our sites help us attribute conversions to specific digital marketing campaigns and determine what parts of the site are working well and what areas we need to improve upon. I designed this site and worked with a team of front- and back-end developers to execute the design while always keeping the goals of both the business and end users aligned.

• Date: July 2018
• Client: Vacation Resorts International
• Category: Web Design

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Interactive Resort Directory

Showcasing the company’s top resorts.

This is an interactive resort directory. Users can explore this directory by using the page controls, clicking the page links in the Table of Contents and Index pages, and clicking on each resort listing will take them to a property details page for more information on a particular resort.

Click here to view the complete Trading Places Resort Directory.

• Date: July 2016
• Client: Trading Places International
• Category: Print/Web Design

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Trading Places International
Website Redesign

This project consisted of both redesigning this enterprise website with Twitter’s bootstrap responsive framework and migrating from an outdated CMS to a much easier to maintain Microsoft .NET project. I completely designed this site and executed the design with HTML, CSS, C#, and utilized jquery libraries.

• Date: April 2017
• Client: Trading Places International
• Category: Web Design

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Gala Program

This program was created for a fundraising gala; an event held by the non-profit organization, Pretend City Children’s Museum.

• Date: May 2013
• Client: Pretend City Children’s Museum
• Category: Web Design

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Local Business Directory

A guide to acquaint new employees with the surrounding area.

This business directory serves as a guide for employees who are new to the Lake Forest, California office. The directory provides the user with a list of local businesses within a 15 mile radius such as local banks, restaurants, dry cleaning, and more.

• Date: July 2014
• Client: Trading Places International
• Category: Web Design

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Membership Benefits Flier

A brief summary of membership benefits.

This flier provides a quick overview of membership benefits ranging from discount promotional codes, bonus week incentives, the cruise-exchange program, and more.

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Infographic - Anajet

An infographic that shows what Anajet has been up to over the past year under its new owner, Ricoh Company, Ltd.

This infographic provides a quick overview of a few of Anajets accomplishments and improvements in technology that they have been working on over the past year under their new ownership.

• Date: December 2016
• Client: Anajet (Mob Media, Inc.)
• Category: Print/Web Design

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Mobile-first Design

This site is responsive and its easy for the visitor to navigate whether they are visiting on a desktop computer, tablet, or mobile phone.

• Date: August 2015
• Client: Trading Places International
• Category: Web Design

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Out-of-Home Advertising Website

This site showcases the types of outdoor posters and services offered by Mob Media’s in-house service under the brand name Pop Grafx.

The new look for this site gave it a modern look and was built in a responsive framework that is suitable for mobile, tablet, or desktop viewports.

• Date: February 2017
• Client: Pop Grapx (Mob Media, Inc.)
• Category: Web Design

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Email Marketing

This eblast was part of an integrated marketing campaign and this particular email was sent out to an affinity audience who expressed an interest in visiting the Sedona area. The email is responsive and can be viewed on all viewports with just enough content to encourage the end users to click the link and view more.

View web version

• Date: February 2019
• Client: Vacation Resorts International
• Category: Digital Marketing

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Landing Page

This landing page was created to drive traffic from multiple channels, each of which with specific source tracking to measure the effectivness of each channel and advertisement. The page is built on a responsive framework suitable for all devices with video to immerse the visitor with vacation inspiration upon landing on the page and a booking widget above the fold to allow them to jump right into the conversion funnel. As the user scrolls the page they are provided with more information and imagery, including (UGC) User Generated Content. The user generated content allows the users to picture themselves in the featured destination and inspires them to book and travel.

View landing page

• Date: March 2019
• Client: Vacation Resorts International
• Category: Digital Marketing – User Experience

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Video Production

Over the course of a year, my team lead the charge to produce videos for each of our managed resorts that we placed on our corporate website as well as each resorts’ individual website. Providing video allows us to visually share more information with our prospective guests – letting them know what they can expect when they visit the resort they go on to book a reservation. This helps keep both our customers and resort staff happy.

VRI YouTube Channel

• Date: August 2018
• Client: Vacation Resorts International
• Category: Video Production

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User Experience & SEO

Collaborating closely with our internal IT team, and 3rd party web development team, we rolled out a Beer Club membership using this website landing page as the key, mid-funnel conversion point. I oversaw the web user experience and technical SEO implementation when activating this campaign with the goal of driving organic traffic to this page. This page was developed to provide prospective beer enthusisasts with all the information they needed to know about the program in an eye-catching presentation, above the fold, with heavy call-to-action buttons strategically positioned throughout the page. Long-form content and a video from our head brewer were also positioned on the page to help increase visibility with organic searches. We successfully acquired over 500 members per participating restaurant by the end of 2021 by funnelling traffic through this marketing page, over 66% of which was organic traffic.

BJ's Beer Club

• Date: March 2021
• Client: BJ's Restaurants, Inc.
• Category: User Experience & SEO

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Reputation Management
& Local SEO

In partnering with our digital marketing agency, we rolled out a Reputation Management program where the agency would respond to 99% off all reviews posted on the most popular social media channels like Google, Facebook, Yelp, Tripadvisor, and more. I wrote the rules of engagement for the team and developed an escalation process to loop in team members from our legal and operations departments when necessary. Over a short amount of time, not only did we observe an improvement in guest sentiment across participating restaurants, we also saw an average boost in organic traffic by approximatly 18%, which in turn resulted in an increase in traffic for those locations. At the same time, I redesigned our location pages and incorporated features with the goal of helping our location pages climb the search results pages for local searches. Working with the agency to lay in relevant content for each location, with links to online reviews and internal links, we brought an additional average increase of +23% in organic traffic across the board.

BJ's Local Pages

• Date: September 2021
• Client: BJ's Restaurants, Inc.
• Category: Reputation Management & Local SEO

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